British heritage brand Belstaff will donate 10% of all full-price sales over the Black Friday weekend, from the 27th to the 30th of November. Proceeds will go to The Big Issue Foundation in the UK.
During the first national lockdown Belstaff ran a Spring promotion in which the brand donated one jacket for every jacket sold. This October, thanks to those who bought at the start of the year, Belstaff were able to distribute 350 jackets to Big Issue vendors across the UK.
Belstaff teamed up with Big Issue vendor and photographer Carlos Gonzalez Perez to photograph just a few of London’s vendors receiving their Belstaff winter coats and to see how their support is helping vendors.
Tracy Griffin, Big Issue Foundation interim CEO, said:
“As we enter the depths of Winter, we are reminded of everyone’s need to stay warm. That’s why we are so grateful to Belstaff for providing 350 jackets to Big Issue vendors across the UK through their buy one give one Spring promotion. We are also so pleased that we will be receiving 10% of every sale made from the 27th November to the 30th November, which will help provide much needed support with health, housing and finance for vendors at this critical time.”
Belstaff also nominated the charity to receive its parent company’s Community Fund, with a donation of £10,000 made in June. The INEOS Community Fund was established by INEOS owners Sir Jim Ratcliffe, John Reece and Andy Currie in March 2020 as part of the company’s social response to the Covid-19 pandemic. The fund recognises that local charities and community organisations have a special role to play in reaching some of the most vulnerable people in our communities, developing trusted relationships and implementing practical support programmes. The fund has supported 159 vital organisations around INEOS sites and businesses to date, including homeless and domestic abuse shelters, food banks and mental health support.
The Community Fund was used to support Big Issue vendors affected by the Covid-19 crisis. Frontline teams provided emotional and financial assistance to combat social isolation and compensate for loss of income from magazine sales when Big Issue vendors were told to stop selling during the first lockdown.