Big Issue Foundation Supports New Platform whatCharity

The Big Issue Foundation is proud to be one of the charities supporting whatCharity – a new platform launching today aiming to make it easier for the public to find the charities they wish to support.

Doing good shouldn’t be complicated and with this in mind, innovative platform whatCharity will launch on 15th March with a special What (London) Charity initiative.  Answering the strong public demand to find new charities to work with, improve transparency and engagement, and meet the rising interest in social impact – the fully mobile responsive site will provide efficiency, improve trust and deliver a smarter solution to charitable giving.

The London based launch initiative will bring together London based organisations, allowing donors and volunteers to see exactly the support the charities need, whether it be time, money or goods & services.  After a successful London launch, the national charity upload process will start in May and eventually all England and Wales charities will be featured on the site.

A combination of an online directory and social media platform, the site will provide charities of all sizes better visibility by providing them with a free, automatically generated profile with their Charity Commission data. These profiles will be searchable by mission, impact, causes, donor and beneficiary reviews, resources needed, size, location and much more.

Peer-to-peer reviews and star ratings will also allow donors, volunteers and beneficiaries to evaluate their experiences with the charity. It is the first platform to show charity ratings and encourage positive feedback to help instil better trust and transparency amongst the public.

Tiia Sammallahti, founder and CEO of says:

“The decade long sector conversation about increasing transparency, focus on impact and donor engagement has not yet materialised through the creation of accessible digital consumer products, nor has seen a dramatic shift in the sector’s mindset.  This leads to the fact that 93% of the UK public believe charities to be important but hard to navigate, lacking transparency and are perceived as financially inefficient”.

She continues, “We offer a digital solution to a sector which is currently five years behind other markets in terms of its utilisation of technology and how it can be used to improve engagement with the public and deliver more resources to the sector.”

You can check out The Big Issue Foundation profile page here!

For more information about whatCharity visit and follow whatCharity on Facebook, Twitter and Instagram for the latest updates! is a charitytech start-up registered in England and Wales – 10236472.

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