Walker’s Fundraising Tips

We have collected plenty of tips and advice from our previous TBIF  fundraisers Here are some of their top tips…

Amit was our top fundraiser for The Big London Night Walk in 2015. Amit raised a staggering £2180.

Amit’s Top Tips:

  1. Use Social media…a lot
    The more friends and family (and even acquaintances) that know about your fundraising, the better. It really is a numbers game so the more people you can reach, the better the chances of gaining sponsorship. Using Facebook and Twitter is a good way to get the word out. Remember to keep your request as short as possible, as both sites will cut your text if you try and write a novel. Don’t forget to add in all the relevant information i.e. what you’re doing and who you’re supporting, but most importantly, the difference someone’s sponsorship will make to those you are trying to help. Also, I find the more challenging the activity, the more likely people will sponsor you!
  2. Use other ways of raising awareness
    Using mobile chat apps like Whatsapp is another great way of getting your charity work out to your friends and family. You’ll be surprised at how many people will sponsor you off the back of a short broadcast message to all your contacts. Basically, any app you and your friends use frequently can be used! Emailing work colleagues is also a great way to raise sponsorship. Timing is key here, so try and time your email to coincide with pay day (cheeky but very effective!) Also, don’t worry about emailing a request more than once, it usually takes a few emails for people to take action.
  3. Give and get back
    Donating to your friend’s good causes might help ensure they donate to you. A lot of people will support you if you have done the same in the past…and don’t be shy in reminding them!
  4. Say thank you
    The last and final piece of advice is the most important. Make sure you thank every person for their generosity. Using Facebook is a really good way to do this as it not only shows you’re thankful, but also helps spread the word to other people too. I find thanking people publically on social media taps into an innate ‘feel good factor’ in us that we’ve done a good job. It’s like a virtual tap on that back and showcases someone’s good deed which, as Brits, we don’t tend to do very well!

Get your workplace involved!

Several of our fundraisers from The Big Sleep Out 2016 recommend getting your employer involved with your fundraising. On a smaller scale, this includes involving the workplace with fundraising ideas such as bake sales, office games such as bingo, quizzes or office Olympics, & pinning up a sponsorship form to your noticeboard. Some employers also offer a matched funding scheme, do ask your employer if there is one in place! The amount varies on companies but they may be able to match your fundraising total made after the event. Your £250 could turn into £500!

Share your journey

Lots of our fundraisers have found success in sharing their journey online before, during, and after the event. Before the event takes place, many have suggested sharing their online sponsorship page via various social media channels (Twitter, Facebook, Instagram, and blogging platforms). During and after the event, sharing photos and videos (Snapchat is a good place for this alongside the above!) really captures the attention of your audience, as they are able to physically see you undertaking your challenge.

Melissa’s Top Tips

Melissa undertook the challenge of climbing Mount Kilimanjaro in 2016, raising a fantastic £3,900 for The Big Issue Foundation. She’s provided us with a few tips on smaller scale fundraising:

  1. Start with friends, family, work colleagues and those who know you. This is a good starting point as it's easier to ask those who know you for support and it's a good way to initially start to build up cash towards your event.
  2. Bake sales - everyone loves bake sales especially on a Friday when diets become more relaxed and people are in the weekend mood or just after payday. I have to admit my skills do not lie in baking cakes so stick to easy to make cakes (rice crispy cakes), ask people you know who are good at baking whether they can make some cakes for you, approach local cafes for cakes to donate and also approach local supermarkets community champions to see if they can supply some baked goods for you.
  3. Pub quizzes - this event was hugely popular and an event that people all had interest in attending. A local pub agreed to host the quiz, prizes were gifted from local businesses and a raffle also took place which helped raise money.
  4. Fundraise with a friend - this helps give you some additional support and 2 heads are better than one when planning events. I fundraised some of the events - pub quiz and clubbercise with a friend who was raising money for a different charity and spilt the proceeds raised.