Sleeper’s Fundraising Tips

We have collected plenty of fundraising tips from former TBIF fundraisers. Here is some of their advice to help you raise ££££…

Sarah’s Top Tips

Sarah was our top fundraiser for The Big Sleep Out 2015 and raised an incredible £1,056.00 for The Big Issue Foundation. Here are her top tips on how to raise those vitally needed funds:

  1. Tell EVERYONE about it - your local shopkeepers, your colleagues, neighbours, clients - don't be shy!
  2. Always have paper sponsorship forms with you – a lot of people, particularly those who are older, don't trust the internet, so give them an alternative option (it's harder to turn you down when you ask people face to face as well!)
  3. Know what you're talking about - people have a lot of misconceptions about vendors so let them know that vendors have to buy the magazine and that it is exactly the same as running their own business. Be prepared to tackle the views that vendors all have alcohol issues, drug issues or "shouldn't be here anyway" - but be respectful - these people are hopefully going to sponsor you
  4. Accept that no means no and that people can have very personal reasons for not giving, including their own lack of financial security
  5. Have a copy or two of the magazine on hand to show people - some people have never seen the magazine, or not for a fair few years (when it wasn't as good as it is now!) - seeing a copy may actually encourage them to buy it in future
  6. Choose the right day - Friday afternoons are good for fundraising...Monday mornings aren't!
  7. Pay Day - If you know when your colleagues get paid, use that information!
  8. Use social media but don't rely on it - people's newsfeeds are full of interesting information, including sponsorship requests, so experiment with posting at different times of day - use a photo of yourself so it stands out - people respond to photos
  9. Carry on up to and after the event - take photos when you get there and during the event and post these to social media
  10. Write about your experience - a big thank you email can generate more sponsorship
  11. Promote the event – If you have a T shirt, or a hat, wear it as often as you can
  12. Make it personal - why are you doing it? If you are passionate about it, this will come across when you ask people to hand over their cash!

Tracy’s Top Tips

Tracy was one of our top group fundraisers for The Big Sleep Out 2016 and raised a fantastic £1,950 with her team.

  1. Ask your suppliers at work - you support them all year so it could be a good time for them to help give back
  2. Ask family and friends
  3. Recruit friends to do it with you, word of mouth is free - the more friends you have doing it with you, the further the word will spread
  4. Share your participation on all social channels with updates of funds raised, plus photos of all achievements
  5. Get your employer to match what you’ve raised after the event (many workplaces have a charity matched funding scheme – ask!)

Get your workplace involved!

Several of our previous Sleep Out participants recommend getting your employer involved with your fundraising. On a smaller scale, this includes involving the workplace with fundraising ideas such as bake sales, office games such as bingo, quizzes or office Olympics, & pinning up a sponsorship form to your noticeboard.

A lot of employers also offer a matched funding scheme! Ask your employer if there is one in place, as they may be able to match your fundraising total made after the event. Your £200 could turn into £400!

Share your journey

Lots of our fundraisers have found success in sharing their journey online before, during, and after the event. Before the event takes place, many have suggested sharing their online sponsorship page via various social media channels (Twitter, Facebook, Instagram, Blogging). During and after the event, sharing photos and videos (Snapchat is a good place for this alongside the above!) really captures the attention of your audience, as they are able to physically see you undertaking your challenge.

Melissa’s Top Tips

Melissa undertook the challenge of climbing Mount Kilimanjaro in 2016, raising a fantastic £3,900 for The Big Issue Foundation. She’s provided us with a few tips on smaller scale fundraising:

  1. Start with friends, family, work colleagues and those who know you. This is a good starting point as it's easier to ask those who know you for support and it's a good way to initially start to build up cash towards your event.
  2. Bake sales - everyone loves bake sales especially on a Friday when diets become more relaxed and people are in the weekend mood or just after payday. I have to admit my skills do not lie in baking cakes so stick to easy to make cakes (rice crispy cakes), ask people you know who are good at baking whether they can make some cakes for you, approach local cafes for cakes to donate and also approach local supermarkets community champions to see if they can supply some baked goods for you.
  3. Pub quizzes - this event was hugely popular and an event that people all had interest in attending. A local pub agreed to host the quiz, prizes were gifted from local businesses and a raffle also took place which helped raise money.
  4. Fundraise with a friend - this helps give you some additional support and 2 heads are better than one when planning events. I fundraised some of the events - pub quiz and clubbercise with a friend who was raising money for a different charity and spilt the proceeds raised.