Fundraising Tips

Looking for inspiration and ideas to reach your fundraising target? Lots of our supporters have raised an incredible amount of money for The Big Issue Foundation in just a few months. Whether you’re aiming for your £250 Big London Night Walk target, or raising £1,800+ alongside your training for the London Marathon, we’re on hand to give you all the tips and advice you need.

Kate ran the London Marathon for us, and was initially concerned about hitting her fundraising target. However, along with the support of her brother she managed to raise a staggering £4,000 in just a couple of months, using some simple fundraising ideas such as: selling items on eBay, holding a church fair with friends and organising a raffle at a local bar. Kate’s birthday was just before the London Marathon so she also asked friends and family to buy her a ‘virtual drink’. They did this by donating the money they would pay for a cocktail or glass of wine onto her fundraising page. Why not try this for your birthday or Christmas, and see how much you can raise?

The fundraisers for our Big Sleep Out 2018 smashed their targets and we raised over £10,000 more than we expected! Here’s a few tips from our 2018 Big Sleepers:

‘Be ambitious!’

‘Our JustGiving page was really helpful to get it out there, by posting updates and sharing them on Facebook. Our team had quite a few donations on the actual day as we were posting updates of the run up to the event.’

‘Be brave and ask everyone!’

‘Tell good stories- be reflective on your thoughts and experiences, and what you learn about being homeless.’

‘Don’t be afraid to shout about what you’re doing!’

Amit was our top fundraiser for The Big London Night Walk. Despite his small target, he raised a staggering £2180. See below for the ways Amit exceeded his total in 4 easy steps.

Here are Amit’s 4 easy tips for fundraising:

  1. Use Social media…a lot
    The more friends and family that know about your fundraising, the better. It really is a numbers game so the more people you can reach, the better the chances of gaining sponsorship. Using Facebook and Twitter is a good way to get the word out. Don’t forget to add in all the relevant information i.e. what you’re doing and who you’re supporting, but most importantly, the difference someone’s sponsorship will make to those you are trying to help.
  2. Use other ways of raising awareness
    Emailing work colleagues is also a great way to raise sponsorship. Timing is key here, so try and time your email to coincide with pay day (cheeky but very effective!) Also, don’t worry about emailing a request more than once, it usually takes a few emails for people to take action.
  3. You could also add your online fundraising page to your email signature, and ask your employer if they offer matched funding.

  4. Give and get back
    Donating to your friend’s good causes might help ensure they donate to you. A lot of people will support you if you have done the same in the past… but don’t be shy in reminding them!
  5. Say thank you
    The last and final piece of advice is the most important. Make sure you thank every person for their generosity. Using Facebook is a really good way to do this as it not only shows you’re thankful, but also helps spread the word to other people too. I find thanking people publically on social media taps into an innate ‘feel good factor’ in us that we’ve done a good job.

      Your Fundraising

      So now you’ve heard more ways you can reach the target and make it happen, why not sign up to one of our events. Justine and Ellie are our Events team at The Big Issue Foundation and they are always on hand for one-to-one fundraising guidance and support for all of our events. Give them a call on 020 7526 3459 or drop us an email at to discuss your fundraising further.