How hard is it to sell The Big Issue?

The Big Issue Foundation was delighted to partner with This World Can, director Gisele Ryan and law firm Freshfields to create a film depicting our insightful vendor day experience.

The vendor day encompasses groups of delegates, from a spectrum of organisations, donning the iconic red jacket and teaming up with Big Issue vendors to sell the Big Issue magazine on the streets of London. The day is full of challenges as well as heart-warming moments.

Our vendor day experience is incorporated into Freshfields trainee lawyer induction programme. Each year it is a pleasure to host these days to around 80 lawyers from Freshfields.

Last year we facilitated the day to over 300 delegates and would love to see more people taking the opportunity to participate in this life transformational journey. If you are interested please do contact

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