#CultHosts returns with ‘The Power of Dark Social’, hosting a panel of experts and visionaries to unpick the unidentified ‘dark social sources’ that make up a majority of online traffic. Whilst being less of the Halloween topic than it first appears, the phrase 'dark social' was coined by The Atlantic journalist Alexis C Madrigal when he saw that 69% of traffic to the news site came from "unidentified sources". With the majority of online traffic being made up off mysterious sources, is it possible to tap into this hidden world?
All proceeds from the event will go to the Big Issue Foundation, as #CultHosts chosen charity partner. Previous #CultHosts events have seen experts tackle the future of music in an age of technology, Fashion-Led Digital Innovations and Artificial Intelligence vs Emotional Intelligence, so this is sure to be another incredible opportunity to learn and engage with industry experts on fascinating issues. According to Cult LDN CEO’s Cat Turner and Bridy Lipscombe, the event series “was born out of a desire to run industry events that really challenged the status quo” and we’re so excited to be the chosen Charity for such an innovative organisation!
If you fancy learning more about how we can tap into the valuable yet often overlooked ‘Dark Social’, join #CultHosts at Protein Studios for a panel discussion followed by drinks and socialising with 100% of profits going to our work ending poverty and exclusion for Big Issue vendors. You can find out more about the event and register for a free ticket here.