Finalist for the Charity Film Awards!

We are delighted to announce that our film, ‘How hard is it to sell The Big Issue?’ is a finalist for The Charity Film Awards in the category: Longform – under £5m turnover. WE NOW NEED YOUR VOTE TO WIN so please VOTE now.

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The Charity Film Awards were created to demonstrate how a charitable video can inspire, incite to action, and change behaviour. Our film, directed by G Media, and produced by This World Can and Bear Jam, in association with corporate partner Freshfields, brings to life the everyday struggle of Big Issue vendors, and dispels myths commonly associated with them by celebrating their entrepreneurship, strength and tenacity. The purpose of the film is to inspire and encourage more people and companies to support Big Issue vendors through participating in this transformational experience.

In our campaign, we invited people out from behind their desks, and introduced them to the often unwelcoming world of ‘face to face cold-calling sales’ in London's financial district. The participants, working alongside Big Issue vendors, tangibly experience rejection, as well as the stark contrast between wealth and poverty. This can be an emotionally charged journey, as the participants often recognise their own behaviours, and the experience transforms perspectives and misconceptions.

Freshfields have integrated this transformational experience into their trainee lawyer induction programme. If your organisation is interested in us facilitating a vendor day experience, reaching social responsibility objectives, please do contact

Vote now