Bryan Adam Promotes The Big Issue Foundation

Bryan Adams, best known for his hugely successful music career, is no one trick pony. Adams is also a well-established photographer having worked with many of his musical peers including Lana Del Rey, The Who, Mick Jagger and Lindsay Lohan to name a few. He has also has several portraits featured in the National Portrait Gallery, most prominently that of Queen Elizabeth II and Prince Philip, Duke of Edinburgh.

His love and passion for photography took an unconventional turn from his usual elite clientele to a more humbling approach to his craft. Bryan Adams turned his lenses on The Big Issue vendors, showing the world the face of the people we Bryan choice to show the vendors in their truest forms he wanted them to look very real. The result – “Homeless” - is a photo book containing 81 portraits of Big Issue vendors, with all proceeds going towards the work of The Big Issue Foundation.

Adams’ portraits are direct, compassionate and full of dignity. They depict character beyond social and economic circumstance and the message of the book is to not just walk away the homeless people we see on a day to day basis. 

Bryans connections to the Big Issue started with Trudie Styler who had stepped in as a special guest editor for an edition of the magazine. Styler asked Adams to take a series of photographs for a portrait story of homeless street vendors for her edition of the magazine. After these initial photographs, Adams felt inspired by the experiences of those he had photographed and  continued to capture images of vendors over the next six years.

In Bryan’s interview on ‘ This Morning’ with presenters Holly Willoughby and Phillip Schofield, on the importance of creating this collection said

“The plight of people on the street is something we all see every day and I just thought it would be good to do a story on it…everyone has a story here.”

Even with a world tour underway, Adams managed to still hold a book signing at Hatchards at Piccadilly on 26th June. During the event he also had the chance to catch up with a familiar face. William who is a Big Issue vendor who was photographed during the making of the book, was happy to see his portrait in print and also got a copy of the book signed. William is a much loved vendor who also represented The Big Issue as a guest of Big Issue founder Lord John Bird for the official State Opening of Parliament in 2017.

Buy your copy of Homeless and support The Big Issue Foundation here.